Domain Authority vs Page Authority: Understanding The Difference
If you are planning to purchase an Australian domain or already have one, it is important to learn about several important website performance metrics.
Two such critical metrics are Domain Authority (DA) and Page Authority (PA). These are used by website owners as well as Australian domain hosts to check how well their sites are performing to meet their business goals.
Further, despite their similar functions, both metrics are different. So, what are these differences? Where can we use DA and PA?
Let’s find out the answers in this blog!
What is Domain Authority?
Domain Authority is a useful metric to evaluate the performance of a web domain Australia. It allows you to check how well your website is performing against your competitors. Further, it also tells you the likelihood of your web property ranking on Google or any other search engine.
Coming to how it is calculated, Domain Authority is checked on a scale of 1-100, where 0 being the lowest and 100 being the highest. Note that the higher your score, the more your chances of ranking on SERPs.
What is Page Authority?
Page Authority is another popular metric that is used to determine the chances of a page ranking on Google. Instead of the entire site, PA is used to check the performance of a specific web page.
To calculate the page authority, several factors are considered, such as targeted keywords, external links, multiple device compatibility, uniqueness, and so on.
Difference Between Domain Authority and Page Authority
Domain Authority and Page Authority may seem similar at a glance. However, they have many differences and use cases that set them apart. Below are the main differences:
- Purpose
Domain Authority helps you find out the performance of your website against your competitors. It also tells you about the possibility of your web property ranking on Google.
On the other hand, Page Authority shows you how your web page will rank on Google. It helps you understand the actions you need to take in order to improve the ranking of your individual page.
- Calculation
Domain Authority is calculated using a machine learning algorithm that checks the inbound and outbound links to calculate a score.
Page Authority is also measured with the help of an algorithm. But instead of evaluating just the links, it also considers multiple other factors like keywords, uniqueness of content, mobile friendliness, etc., to calculate the score.
- Scope
Domain Authority evaluates the health of an entire site that may include multiple pages. In contrast, Page Authority is only applicable to single web pages. Nevertheless, both are very useful for maintaining the smooth functioning of your website.
In a Nutshell
Page Authority and Domain Authority are vital metrics for your visibility on search engines. You can use them to learn about the performance of your web property and ways to improve the same.
Once you know what needs to be done, you can plan and devise powerful strategies to accelerate your site’s overall functioning and ensure it aligns with your goals.
That’s everything about Domain Authority Vs Page Authority. Now, you may go and calculate your DA and PA and improve your chances of ranking higher.
If you do not have a domain yet for your business, you can choose any domain name search tool and finalise a suitable domain in minutes.