First, it’s important to understand that organic search today is the major source of website traffic for businesses, whether small, medium, or large. In fact, according to research by Bright Edge, up to 53.3% of all website traffic comes from organic search; and Google, as the organic search market leader, controls a whopping 92.96% of this organic search traffic.

What this tells us is that PPC campaigns, social media and other traffic sources pale in comparison to organic search when it comes to traffic generation, and SEO happens to be the only way business owners can claim their share of organic traffic.

When it comes to building trust and credibility, and being recognized as an industry authority, any business with an online presence simply cannot disregard SEO. As Cookie Veeratat, Account Manager at Inspira Digital Agency, states, “our clients are beginning to understand more and more, the necessity of SEO to strengthen their target consumers’ perception of their brand as an industry authority.”

She further explained that “this could be as a result of them coming to realize that the more their target audience keep seeing their brand name and web pages on the number one search engine results page of a leading search company like Google when they search for pertinent information, the more these consumers will regard their business as relevant, credible, and authoritative.”

For a brand looking to build authority and trust which are vital for success in marketing, ranking its web pages high on Google’s (or any other search platform’s) SERPs can only be achieved with good SEO, which accounts for optimized content and on-page elements, quality backlink profiles, positive user behavior, and machine-learning signals.

As the use of mobile devices to access the web continues to grow, so does the need for small and medium-sized businesses to optimize their web pages for local search. Consumer insights obtained from a study by Think with Google have it that 30% of all mobile searches are related to location, and 76% of people who use their smartphones to search for nearby products and services visit a business within a day.

First, it’s important to understand that organic search today is the major source of website traffic for businesses, whether small, medium, or large. In fact, according to research by Bright Edge, up to 53.3% of all website traffic comes from organic search; and Google, as the organic search market leader, controls a whopping 92.96% of this organic search traffic.

What this tells us is that PPC campaigns, social media and other traffic sources pale in comparison to organic search when it comes to traffic generation, and SEO happens to be the only way business owners can claim their share of organic traffic.

When it comes to building trust and credibility, and being recognized as an industry authority, any business with an online presence simply cannot disregard SEO. As Cookie Veeratat, Account Manager at Inspira Digital Agency, states, “our clients are beginning to understand more and more, the necessity of SEO to strengthen their target consumers’ perception of their brand as an industry authority.”

She further explained that “this could be as a result of them coming to realize that the more their target audience keep seeing their brand name and web pages on the number one search engine results page of a leading search company like Google when they search for pertinent information, the more these consumers will regard their business as relevant, credible, and authoritative.”

For a brand looking to build authority and trust which are vital for success in marketing, ranking its web pages high on Google’s (or any other search platform’s) SERPs can only be achieved with good SEO, which accounts for optimized content and on-page elements, quality backlink profiles, positive user behavior, and machine-learning signals.

As the use of mobile devices to access the web continues to grow, so does the need for small and medium-sized businesses to optimize their web pages for local search. Consumer insights obtained from a study by Think with Google have it that 30% of all mobile searches are related to location, and 76% of people who use their smartphones to search for nearby products and services visit a business within a day.