TAPinto Tips: Intro to SEO

NEW PROVIDENCE, NJ – If you own a business, you might be familiar with lots of trends in marketing that promise to increase your business: social media and email campaigns, as well as paid and organic ads. One trend that tends to get overlooked is SEO, or search engine optimization. SEO is a proven and necessary tool, but you may ask yourself, “What is it?” and “How can you best utilize it for my business?”

SEO is the process of improving the quality and quantity of traffic to a website or a web page from a search engine’s unpaid results. When you search Google for ‘red chair’, many companies who sell red chairs will appear on endless pages of results. 

But, how often do you scroll to the second or third page of results? Companies that appear at the top of the search have optimized their websites and are winning customers left and right because of their search engine rankings.

SEO offers unique opportunities for businesses because of the specific nature of their audience. 

If your business purchases a billboard on the side of a highway, many cars will drive past it.  How many people in those cars actually see the billboard and out of them, how many actually want or need the service or product your business is advertising?   Alternatively, when you optimize your business’s webpage, now your audience is people who are specifically looking for what you offer – and these people are more likely to turn into customers. 

What’s more, SEO is a proven marketing tactic used by businesses large and small. 

According to a Google study, the top 5 search results on Google get 70 percent of all clicks. For local businesses, the benefits can be even greater. The same study says that 50 percent of mobile phone users are likely to visit a store on the same day they conducted their Google search and 18 percent of local mobile searches result in in-store purchases within a day. If your business is ranking well, you can see new business almost immediately!

Now that you know the value of SEO for your business, how do you improve it? The answer is complex. 

All search engines have their own unique algorithm that ‘crawls’, or reads and categorizes, a site’s relevance. Google, in particular, looks for high quality, relevant information from reputable sites that people are consistently engaging with. Your business’s website is one way you can ensure you’re ranking highly, but you can significantly increase your search engine ranking by partnering with a reputable site with large readership such as TAPinto.

TAPinto offers marketing partners quality content your business can utilize to increase your business’s search engine ranking.  In fact, in many cases, content submitted and published on TAPinto by our marketing partners ranks higher on Google than the business’s own website. 

You can leverage TAPinto’s trusted reputation to help your business build a stronger customer base and reach more potential customers through our content marketing programs.

 

If you would like to learn more about marketing your business with TAPinto, click here.