The Latest SEO Trends That Will Impact Digital Marketing

The top-ranking content on the search engine results page continues to gain many clicks from searchers. In fact, more than 67 percent of all clicks go to the top five organic results, meaning SEOs need to aim high, according to Startup Bonsai. Climbing up the SERP is a sure way to increase your site’s visibility and receive the traffic you deserve. However, to achieve the best outcomes, you must keep up with the latest SEO best practices that continue to evolve every year. Understanding how changes in search engine optimization might impact your business is key to planning effective SEO strategies for your organization. If you’re looking to succeed in digital marketing, read on to learn more about the latest SEO trends likely to affect how businesses market online.

User Experience Is a Top-Ranking Factor

User experience has always been a critical aspect of SEO, but in 2021 and beyond, it will be a top-ranking factor. User experience or UX in search engine optimization is the level of satisfaction customers experience when they navigate your site. For instance, when a customer visits a website and returns to Google after a few seconds, it means they are not happy with the results. It is worth noting that when internet users aren’t pleased with a website, Google will not rank your page on top spots. As a business, your ultimate SEO goal is to ensure your content is visible on SERPs. Therefore, focus on enhancing your site’s user experience by increasing your site’s loading speed and incorporating attractive calls to action. Also, ensure your site is mobile-friendly and avoid 404 errors so that visitors stay engaged with your content.

Mobile SEO

There’s no doubt mobile-friendliness will have a significant impact on your SEO, thanks to increasing online searches via smartphones. So, make an effort to optimize your site for mobile to attract high traffic from mobile users. Optimizing your website for mobile searches isn’t as difficult as it sounds. The key to achieving positive outcomes is designing your entire website with mobile users in mind. If you choose to work with an SEO agency for mobile optimization, especially for law firm marketing, make sure they have a track record of success in the industry. You want SEOs with expertise in mobile PPC ad management to drive your ascent into a mobile PPC campaign that’s effective and profitable.

Voice Search

With digital assistants like Siri and Alexa getting smarter every day, there is no doubt that voice search will soon transform how people interact with search engines. Currently, 27 percent of the world’s population is already using voice search on their smartphones, according to Google. Many mobile users are using voice search for long tail and specific queries due to its efficiency. Voice search is expected to trend in 2021 and beyond. So, optimizing sites for voice search could be a necessity in regard to SEO.

Understanding how changes in SEO trends affect your business is vital for successful digital marketing. You’ll have a clue on how to develop an effective SEO marketing strategy that promotes your site’s ranking on SERPs and prevents domain authority penalties. SEO trends worth following in 2021 and beyond are mobile SEO, high-quality backlinks, intent content, user experience, and voice search.