What To Expect From SEO Technology In The 2020s

What To Expect From SEO Technology In The 2020s

Co-Founder & CEO at SE Ranking, Serial Investor, IT Entrepreneur with 10+ years of experience in marketing and software development. 

With the dawn of the new decade, I decided to share some trends that I strongly believe will dominate the future of SEO.

The Role Of SEO In Digital Marketing In The 2020s

SEO has always been one of the most popular promotion channels because organic traffic is a highly targeted type of traffic. While SEO doesn’t deliver quick results like PPC, investing in it will pay off in the long run. Once you get a top SERP spot, you’ll continue getting steady organic traffic to your site, while the flow of paid traffic will stop as soon as you discontinue your advertising campaigns. 

The good news is that many companies realize this and are investing in SEO today. And although 2020 forced many businesses online, I believe even more companies will try to get Google to fall in love with their sites in the coming years. 

Google is likely to continue being the dominant force, sharing a slice of the pie only with YouTube — creating high-quality videos in addition to written content should already be on your to-do list. But the search giant may not be the only one you’ll have to impress in a decade. Sure, Bing showed us just how difficult it is to get even close to Google, but who says Apple, Amazon or Elon Musk can’t create their own search engines?

The Changing Demand For SEO Products And Services

With the demand for both SEO products and services growing at a fast rate, clients of most digital agencies are expecting a positive ROI. But now that more companies focus primarily on turning a profit, they want to know if SEO can drive more clients than paid campaigns for the same price.

In terms of SEO products, the demand for them is also growing among large companies seeking process automation, as well as among small businesses and entrepreneurs. Since many small companies can’t afford to hire an SEO specialist from day one, they try to figure out how SEO works on their own. As a result, we see a growing number of educational content and an upward trend toward simplifying the interface of SEO solutions. 

What The Future Holds For The SEO Market And Its Players

With the SEO market continually growing, all of its players, including digital agencies and specialists, should be expecting a bright future because when the market grows, everyone profits.

At the same time, globalization and then the forced transition to remote work due to the pandemic, made the market more flexible and mobile. So, companies have the opportunity of outsourcing SEO work to specialists from other countries or regions instead of going local for a higher pricing rate. Working from home has expanded career opportunities for SEOs, with companies now hiring employees from various corners of the world, focusing primarily on their qualifications and not on their proximity to the company’s office. What this means is that in the 2020s, practically anyone will be able to choose where to live and where to work.

So if SEOs want to remain competitive, they need to follow the latest trends. For example, now it is all about working with the Core Web Vitals and E-A-T indicators, improving the site’s responsiveness, and creating content that perfectly matches the user intent. Google’s AI now allows the search giant to understand what users want when they run a search better than ever.

The main task of SEO software solutions is to provide data that allows users to quickly respond to search engine algorithm updates. Many services are now able to provide clients with pin-point accurate data, process automatization and ease of use. Companies are seeing success with such tools in helping promote websites more efficiently, which is why the SEO service market will continue to grow. According to a TechNavio study, the SEO software market is forecast to grow by an estimated $740 million during 2020-2024.

With the increasing development of the SEO services market, this sector’s level of internal competition is growing too. Luckily, users are only benefiting from this. SEO tools used to have one or two functions max, but now solutions have evolved into multifunctional platforms that solve a set of SEO tasks. Moreover, increased competition forces every player to constantly improve and offer the best value/cost solution to win over more clients.

SEO Technologies And Automation

The high growth rate of the SEO services market was made possible by rapid technological developments and the decrease in server maintenance costs. SEO tools are actively accumulating more data and are developing tools to process it efficiently. In fact, when I was just starting out, the average database for analyzing competitor semantics in the U.S. was roughly 10 times smaller than what we have today.

Another example is the development of technologies like big data that calculate keyword difficulty, among other things. Combining this with database expansions can help you easily pick out keywords with the perfect search volume/difficulty ratio. By targeting such keywords, any site can expect to drive traffic from the get-go. 

Besides collecting semantics and analyzing competitors, SEO services help automate and optimize many mundane tasks. To keep up with the market, it’s important to use advanced development methods like switching to adaptive technologies that allow processing data at lightning speed.

As SEO becomes more complex, you have to keep up with all the trends and ever-evolving metrics to maintain your ranking positions. 

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