It’s no secret that Amazon is the superpower on the e-commerce scene. The company’s growth has been steady, with revenue more than doubling over the last 5 years. At this rate, Amazon’s revenue will be three times what it is now. On top of that, Amazon has the highest score for customer service satisfaction among all retail websites. But what about third party sellers? Are they having success selling products on Amazon? You bet! In fact, many are leveraging the power of Fulfillment by Amazon (FBA) to grow their businesses.
Simply put, FBA allows third party sellers to leverage Amazon’s sales and fulfillment resources to handle their products. Some of the things that sellers can take advantage of are:
-Amazon’s massive customer base
-Amazon’s reach around the world
-Amazon Prime membership benefits
Amazon is a multi-billion dollar e-commerce powerhouse. Because of the vast number of products and services they offer, they have almost limitless competition. Anyone can sell anything on Amazon, and they do. If you want to be successful selling on Amazon, you need to know how to successfully create a listing that will stand out above the others in your category, no matter how many other sellers are offering the same or similar products. The secret is taking great pictures of your product and knowing what keywords to use in your listing.
You’re probably thinking that if this were really a secret, why would anyone be willing to tell it? The answer is simple: because this isn’t actually a secret at all. In fact, it’s more like an open secret—one that most people don’t know about, but once you tell them, they won’t be able to believe it took them so long to learn about it! This open secret is called Amazon FBA (Fulfillment By Amazon). It’s the key to unlocking unlimited sales on Amazon. You can create your own product and let Amazon warehouse it for you; then when someone buys it on their site, they’ll
According to the latest studies, 81% of shoppers conduct online research before making big purchases. If you’re one of those shoppers, you’ve doubtless come across products with a little blue banner that reads “Fulfilled by Amazon.” These products are fulfilled through Amazon’s FBA (Fulfillment by Amazon) program, which means that the retailer ships their product to an Amazon fulfillment center, who then stores and ships the product when an order is placed. If a product is fulfilled by Amazon, it can be shipped to Prime members in two days or less (and sometimes even on the same day). This is great news for consumers; however, there is a hidden cost involved with this convenience: higher prices.
A study conducted by DataWeave found that items fulfilled by Amazon were priced 15% higher than other items on average. The reason for this price increase? In addition to shipping costs and processing fees, retailers may have to pay to have their products stored in Amazon warehouses. On top of this, if they want their product listed as Prime-eligible and/or eligible for 2-day shipping, they have to pay an additional fee for these services as well.