Many website owners are continuously looking for new ways to stand out in a sea of similar ones. It’s not only about showing off what they can do, but about getting the sales necessary to keep their website (and business) running. If you’re not using heatmaps, you’re missing out on a tremendous opportunity to boost your revenue.
Observe how you now monitor the performance of your website before we get into the specifics of how heatmaps might benefit your business. We assume you have analytics set up in a Google Analytics account, which you used to monitor your website traffic.
Allows you to track trends on their own. In the summer or around the holidays, your site may be busier than usual. It’s helpful to be aware of this pattern, but it won’t help you sell more products.
You can monitor the movement of visitors on your website by hiring an expert. Just search on Google for an “SEO agency near me”. This allows you to observe where your visitors come in and go out of the site. Although you might speculate why they departed, there is no evidence available to allow you to extrapolate what really happened based on human behaviour.
Find out what is preventing visitors from becoming customers and make modifications to your website so that this process may flow. Using heatmaps, you’ll be able to see exactly how users are interacting with different parts of your site and how to improve it.
What Is a Heatmap?
Users’ behaviour on a website can be studied using heatmap software, a type of heat map. Clicking on buttons or links and how long a website is left open are all factors to consider.
It’s vital to note that a heatmap is produced by tracking where a mouse pointer moves and hovers, or with a touch screen device, where the finger touches. You can see where the most attention is directed on a map generated using heatmap software.
Suppose a website has two buttons. If button 1 is clicked 10 times, but button 2 is only pressed once, the heatmap will show that the area over button 1 is considerably more intensely colored.
Your site’s most popular and least popular areas are clearly visible in this heatmap built using data such as page scroll rate. You can use heatmaps to increase sales on your website in the following five ways.
1. Find the hotspots on your website
Content and design are the two most essential components of any online presence. The best content and the highest-priced products in the world won’t make you money if you don’t get any sales. Visitors may have difficulty locating the “purchase” button if your site is poorly designed, making it less likely that they will become clients.
Usually, though, the issue isn’t quite that dramatic. Still, the design of your website impacts how users engage with it. With heatmaps, you’ll be able to see which parts of your site are drawing the most interest.
One of the most critical aspects of a website’s design is its overall layout. Putting an ad on the right side of a newspaper will cost more than putting it on the left, with the most expensive ad position being the top right-hand corner of the main page. It’s because people read from left to right, which implies that most people spend more time on the right-hand side of the page than they do on the left.
The left/right paradigm is becoming less significant as vertical scrolling gains traction in mobile design. However, until you see a heatmap that monitors actual user interactions, you won’t know how the design of your site affects users.
Suppose you can figure out where your visitors click and concentrate their attention. In that case, you may make adjustments to the overall layout of your page. Change the placement of the “right” button so that it’s near focus if most users are looking at the “wrong” one.
2. Find deeper insights on how your site is used
An advantage over your competition can be gained by tracking clicks and how they connect to the design. There are, however, several common qualities that might help you better understand how your site is being used by your visitors. Slight delays in scrolling can be expected as you go through each page of this website. Something has piqued the visitor’s interest, as evidenced by the behavior described above.
Computers with a mouse pointer commonly track where visitors are looking. The cursor will follow their gaze as they read through the text. The scrolling and the movement of the mouse pointer will stop if you find anything significant (or something that warrants further thought).
You may increase your sales by analyzing why these regions are essential. The high-converting page must be replicated across the entire site if the other pages aren’t doing as well. However, suppose the page doesn’t convert. In that case, you’ll be able to identify whatever part of the page the visitor was on before they left the website.
If customers continually walk away when they see the price, there may be more than just the design that you need to examine. However, if they scroll all the way to the bottom of the page, then scroll back up, and then circle the button a few times, you might question whether they’re having difficulties finding the “purchase” or “add to cart” button. If a visitor discovers the price and hovers slightly below and to the right of it, plainly looking for a button to push, this is a critical indicator.
If you want your information to stand out, use the right side of the page. However, keep in mind that the text is read from right to left in other countries, so use the left side instead. The purchase button on the left side of the website is easy to overlook.
Your website’s heatmaps show you the spots on the site where users searched for but couldn’t find a button or link. In your shopping cart procedure, you will also be able to identify what deterrents individuals from making a purchase. It is unlikely that the product cost will be the issue at this point. For example, it could be an overly slick interface, additional fees, delivery costs, or simply the absence of a particular payment method.
3. Compare how design changes affect your visitors’ behavior
It’s possible to see if changing your design influences your traffic flow using traditional statistics. You won’t be able to see, though, if the habits of your site visitors have shifted.
Heatmap comparisons between your old and new designs can give you a better idea of how visitors have reacted to your modifications. They may click or hover in different regions, focus their attention on other portions of the page, and have a varied experience using your site.
Analytics figures are crucial, but click and hover heatmaps will show if the adjustments you have made influence where visitors engage with the site. Determine whether the modifications have affected your business before making a final decision to keep them or go back to your original design.
It’s possible to increase traffic while simultaneously decreasing revenues, or the opposite is also workable. However, the most crucial thing is to use heatmaps to see how the modifications have affected performance. To get a better idea of how analytics affect your site and heatmap, you can hire an SEO specialist. You can do this by searching for an “SEO company near me”.
4. Find areas of your site that are ignored
Your site’s pages may have sections that visitors just skip without reading. As an example, it could be a picture of your product, an infographic, or a piece of information that could lead to a sale. When you use heatmaps, you’ll be able to observe which portions of your page are getting the most interest.
Heatmaps show you how people interact with a page. You’ll need to make some changes if the most critical parts of the page are skipped.
This kind of research results in a more user-friendly page layout that has a higher conversion rate. Even if the area that is overlooked is an ad for another product rather than a direct conversion chance, you may miss out on sales since that ad has not been seen. The benefits of tracking are clear.
5. Make sense of your analytics
Analytical tools are not a substitute for heatmaps but enhance your ability to learn about customer behavior. The raw numbers can be displayed using analytics. Suppose your site receives 1000 visitors every day. If less than 10% of them become customers, it’s hard to tell why that is.
It’s possible to identify the pages where people leave, but you won’t know why. The low conversion rates you’re experiencing can be traced back to the behavior of your site’s users.
Even a few human users’ activities can generate heatmaps that show you where the site’s pressure points are located. In this section, you’ll discover answers to questions like:
How easily can consumers access the options they need?
- Is it easy to find buttons?
- How long do visitors spend scrolling through photographs before pausing when they see one of a particular size, shape, or color?
- Does the text have sections that the reader linger on before moving on?
- Maybe you read the fine print before making a purchase. What can you do to reproduce this experience elsewhere?
Analytical data and other statistical metrics are critical to determining the overall effectiveness of your website, but without heatmaps, you won’t be able to see how your material is being consumed by visitors. Everyone who uses a website has a unique experience than a visitor, since everyone who works on it already knows what to expect from it and how it should be used.
Heatmap software can be the difference between a sale and a lead being lost for good. Your visitors will have no such inside knowledge. The more you know about how your visitors use your website, the better off you will be.
Using heatmaps, you may get a better understanding of how people are interacting with and using your website. Without heatmap software, optimizing a website for human usage is like operating in the dark since you can’t see real-world instances of how your site is really used. To get started on setting up heatmaps on your site, you can get an expert opinion by searching online for “local SEO agencies near me”.