The agency will work on strengthening the presence of all the above-mentioned brands among Titan’s new TGs as well as existing ones with engaging content and improved search results.
Shalini Gupta, head of marketing, eyewear, Titan Company, said, “Over the last one year, AdLift helped us achieve a tremendous 107 per cent Y/Y increase in SEO traffic and we look forward to some breakthrough work from them to raise our organic growth in 2021.”
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Prashant Puri, co-founder and chief executive officer, AdLift said, “I may sound clichéd saying that Titan is a Timeless brand but that’s exactly what it is! Titan is a company that has been built with sheer grit, passion, and determination to become a market leader by ruling the hearts of Indian consumers. For us at AdLift, it is not only humbling to be associated with brand Titan, but it is also truly a matter of pride to be given the opportunity to take it to new heights and give it the scale and recognition it truly deserves.”