Agency briefs: Engage; Fablr; The SEO Works

Digital agency Engage has been appointed by restaurant group Dishoom to build a new ecommerce platform to provide an enhanced experience to its customers.

The work being carried out by Leeds-based agency for Dishoom forms part of Engage’s new Built to Perform service which has just been launched. It will see the team rebuild and manage the ecommerce platform, alongside a performance marketing strategy, including digital consultancy, which underpin Dishoom’s long term growth ambitions.

Dom Mernock, Director at Engage, commented: “We’re delighted to add a great name like Dishoom to our client portfolio. Thanks to our significant experience within the sector, we have strong insight into how our services can support Dishoom in its plans. We’re looking forward to working with the team to achieve great results and seeing how the company grows.”

Dishoom, which was launched in 2010, now has eight restaurants in the UK. During the pandemic, the restaurant group launched a number of creative lockdown initiatives including its first-ever meal kits, which made their famous Bacon and Vegan Sausage Naan Rolls available for at-home enjoyment. The Dishoom team is now increasing its investment in digital marketing to boost brand awareness and drive the growth strategy to support these new areas of the business.

Sara Stark, marketing and creative director at Dishoom, added: “Providing a great guest experience is at the heart of what we do, and it’s crucial that our partners understand this. We were impressed by Engage’s insight into how we can enhance our ecommerce site to provide a first-rate experience for all. We’re confident that the team’s digital marketing expertise will make them the perfect partner for us.”


Northern digital agency Fablr has won a large digital brief with Impel Talent, which will see them launch a striking new website, with a refreshed branding.

Impel Talent a London-based recruitment consultancy, which offers a holistic service to both clients and candidates, from leadership coaching to team development appointed the Leeds and Manchester based Fablr because of its reputation in delivering beautiful digital products that exceed client expectations.

Nathaniel Chapman, managing director and founder at Impel Talent, said: “When we were seeking a new partner to help us with our large rebranding and website development project, Fablr stood head and shoulders above the competition because of their incredible attention to detail, motivation to understand the needs and values of their clients and their ability to bring both strong design with backend functionality. We wanted to take our brand to the next level and bring momentum to our growth by highlighting our focus on innovation. Our partnership with Fablr will make that all possible.”

Geoff Bretherick, creative director at Fablr, said: “We are delighted to work with Impel Talent, bringing their new brand and website to life. We both share a passion for what we do, and it’s been a pleasure to collaborate with their team.

“They have allowed us to be creative and innovative, moving away from a traditional corporate recruitment style to fresh, contemporary visuals. The new branding will be vibrant and engaging, while still retaining that professional touch.”


Multi-award-winning digital search agency The SEO Works have been selected to manage the organic SEO, Google PPC, and forthcoming new website migration for leading independent luxury watch retailer Luxe Watches.

Having spent over a decade assisting clients with finding their ideal luxury timepieces, Luxe Watches will soon be launching a completely revamped ecommerce website and also opening their brand new boutique store.

This ambitious development for the leading watch retailer will be supplemented with sophisticated Organic SEO and Google PPC strategies, created by the Sheffield-based agency. Combining a new website migration with the development of these approaches, Luxe Watches hope to supercharge their digital presence, as well as drive awareness of their new offerings.

Nick Hickey, managing director and founder of Luxe Watches said: “We’re currently seeing demand outstrip supply in the luxury watch world, but our expert sourcing team can locate and source watches matching our customer’s wish lists. Combined with this, it’s imperative that our website exemplifies the quality service that we offer our clients, and also our ability to be found via our strong SEO and PPC positioning. The SEO Works demonstrated a real desire to want to work with us and have a pedigree matching ours that has taken over a decade to establish.”

Alex Hill, director at The SEO Works added: “Nick and his team at Luxe Watches deal only with the best and most luxurious and aspirational products in their field, and they deserve a digital service and online shopfront that matches that and drives the right pedigree of customer to them. The combined launch of their new website and new boutique store will provide us with the perfect ammunition to deliver on the campaigns and drive huge success for them.”