Cape & Plymouth SEO Shares 7 Critical Tasks to Get Found in a Web Mapping Service This 2021

Dale Shadbegian, the CEO and Digital Strategist of Cape & Plymouth SEO Services, gives tips and insights to improve the Google My Business Listing of any brand.

Cape & Plymouth SEO Shares 7 Critical Tasks to Get Found in a Web Mapping Service This 2021

The best way for a local business to get found by people actively searching for their expertise is to be prominently displayed in the top three to five Google Map Search Results. If one’s not familiar with the popular search engine or “SEO” (Search Engine Optimization), this can seem like a bit of magic. If a business has a service that people actively search for, then that business should be on Google.

Cape & Plymouth SEO, an SEO and digital marketing agency, puts brands on Google Search Results to keep them relevant and top-of-mind. For this, he shared the seven critical tasks businesses can do to appear on the top Google Map Search Results.

Dale Shadbegian, CEO of Cape & Plymouth SEO, highlights key data on user behavior to give companies a background. According to Dale, 81% of people perform some type of online research before making a large purchase. Around 70-80% of people ignore paid search results, choosing to only click on organic search results.

Google is a “customer experience” company, Dale adds. It thrives on giving searches and accurate answers to a search. A company will not be found, and will not be found consistently unless it stays on top of the most current Google Guidelines and Best Practices.

To keep a brand on top of the Search Results, Dale advises that a business has to be sure it’s 100% compliant with the Google My Business (GMB) Guidelines. Otherwise, it gets suspended or removed forever. To ensure this, the business should have the necessary documentation in case it’s flagged for a manual review or a competitor happens to report it. These documentation items include a business license with the address of its GMB Listing, a lease or contract for office space, and a utility bill with complete name and address details.

The next piece of advice is for a business to ensure that its GMB Listing Profile is 100% complete and accurate. This means that the brand must have completely every conceivable input relevant to its business on every screen. The popular search engine also recently added custom services and expanded description text.

Dale’s third tip is to consistently use photos and video. This type of material should be high-quality photos and videos for all aspects of the business for posting at least every 60 days. He advises that a business has to make sure that the brand has successfully uploaded photos for every category provided by the popular search engine.

The fourth piece of advice is to have consistent reviews on the brand’s GMB Listing. The goal is to have an average of 4.3 or higher. “If your customers can leave reviews with the services they hired you for, that will be to your benefit for ranking, and that becomes useful to other potential customers. Ask them to also add a photo or two with their review. Lastly, reply a nice two- to three-sentence thank you to each reviewer for their time.” Dale said.

Dale’s fifth tip is to claim and manage all of the business’ existing online profiles. According to the marketing expert, there’s an 80% chance someone will search for the business name when deciding to do a transaction with it. Before customers do that, one should make sure that the business has a squeaky clean and professional set of results for them to find. One can use what’s called a local SEO citation scanner or search the brand’s own name. The GMB moderator should claim, optimize, and complete every single online profile that mentions the business. If they allow photos, upload photos.

The next tip is to create new profiles. The average local business can benefit from between 100 and 400 of these local SEO citations. Dale provides a list of the citations on his website.

Lastly, a brand has to make sure it has Google Analytics and Search Console Set Up. These are the first two most basic and critical tools to start collecting data about the business and the traffic to its website. The GMB moderator can start to build a story about what’s happening on the website and how he or she can begin converting more traffic to sales.

For more information on these tips, be sure to visit

About Cape & Plymouth SEO

Cape & Plymouth SEO delivers optimized SEO and digital marketing services to power up businesses. The company’s team of marketing writers, graphic designers, and social strategists has the expertise and experience to grow any business that comes for help.

Marketing veteran Dale Shadbegian heads the capable team responsible for putting Cape Cod brands on top of consumers’ minds. Aside from being the CEO of Cape & Plymouth SEO, Dale is also the founder of the CEO of Cape & Plymouth Business Magazine. With more than 25 years of marketing and SEO experience, Dale dedicated his career to being an entrepreneur, helping businesses with Digital Marketing.

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Company Name: Cape & Plymouth SEO
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