Neo Media World (Neo), GroupM’s specialist performance marketing and SEO agency, has won McGrath Estate Agents following a competitive pitch.
The agency will provide SEO consulting services including technical strategy, content, data strategy and local search, as well as digital media strategy, planning, buying, measurement and optimisation services with a focus on current and emerging digital and social platforms.
Daniel Benton, Neo Australia general manager, said: “We’re thrilled to be appointed to drive the further evolution of McGrath’s performance marketing, measurement and organic search programmes. McGrath are a dream client to be working with. They’re a clear leader in the real estate category, have made smart investments in market leading digital experience platforms and martech and are ready to accelerate their digital transformation journey. We’re excited to be able to help them on this journey through the application of our vision to simplify the complexities in media, technology and data to solve the business problems that matter”.
Ryan Campbell, head of MarTech for McGrath, added: “We’re delighted to have the team at Neo on board. From our first meeting with them, they impressed us with their deep understanding of both the real estate sector and how sophisticated performance marketing, SEO and digital transformation strategies can be significant catalysts for growth in this category. Since being appointed The Neo team have moved quickly and we’re already starting to see promising results across our network.”
Neo is part of GroupM, the investment arm of WPP AUNZ, Australasia’s leading creative transformation company. Neo’s client portfolio includes Nespresso, Norwegian Cruise Lines, JAX Tyres & Auto, KFC, Sage Software, Adyen and Kathmandu.