The two fields of SEO and content have converged. The merger of content and digitalization of all things are emerging in the last decades. That was evolutionary enough until a pandemic surged through, driving digital transformation, and altering digital literally overnight.
People are more hungry than ever for content as businesses prepare to reopen. As more people examine their laptops, phones, and tablets for information on which businesses are open, what products and services are available locally, and how businesses are adapting to the trend?
Businesses will be challenged in the coming months to alter their SEO and content strategies to match the constantly changing expectations of consumers. You must now struggle with not only seasonal trends and personalization but also various degrees of company recovery and access across sectors and countries.
SEO for real-time customer Information
We’ve never had a global, all-encompassing, and near-universal experience like this before. Almost every client has been impacted in some way. Client journey maps must be updated, but it’s much more important now that you’re set up to monitor and analyze customer data in real-time.
You should expect major adjustments and swings in consumer behaviour throughout the rest of 2021, and SEO insights are about as near to real-time customer voice as you can get.
6 Forms of Content to Fuel your content Strategy now and in the Future
Prepare to act quickly on possibilities for top search visibility and share of voice, as being first to market has a significant benefit. Choose your content types carefully to ensure that you’re providing information to clients in the most appropriate format for their needs, devices, and intent, as well as their experience.
Make sure you have these five sorts of SEO-friendly content in your arsenal:
1. Integrate infographics into Your Article
By including infographics in your blog, you may graphically communicate a wide range of information to your target audience. A highly quick and clear summary of information, data, and images provides a lot of information in a short amount of time. When it comes to displaying statistical representations, no assumptions can be used to display the information that needs to be provided. It has gained a lot of popularity on social networking sites like Facebook, Twitter, and others since it is simple to use.
A graphical depiction of content is four times more liked, shareable, and have seen than a textual representation. This graphical representation has existed since the newspaper era when recordings of weather broadcasts were displayed in a graphical format. Now, when you’re creating an infographic, keep these basic guidelines in mind:
Display data that is relevant
- In a short space, show a lot of numbers.
- Make sure to include eye-catching data comparisons in your design.
- Datasets should include both a statistical and verbal description of the information.
2. Engaging Content That Goes Viral
A meme is a good type of entertainment that keeps people entertained while also allowing them to spread it further over time. Memes are photos, videos, texts, and other media that are widely shared, viewed, and liked on social media platforms.
There are many different types of memes that are meant to create a humorous mood, such as the one that is a picture with a humorous caption, or memes that mock any type of human behaviour, and so on. To create sarcasm, some memes use videos or spoken statements.
A meme can be thought of as a global social manifestation that spreads like whooping cough or any other disease. It only takes a few seconds to spread from one person to another. Memes are simple to create thanks to the abundance of websites that make it simple to access and create memes.
Meme Generator and Quick Meme are two popular websites for making amusing memes. They are seen to be the most effective type of traffic since they can capture the attention of the target audience with reasonably high-quality content. People like and share things that help them relax and unwind from their stressful schedules. This is the reason why memes are so popular.
3. Product Reviews That Are Beneficial
Product reviews are extremely valuable tools that should not be overlooked. Any customer looking for a product will undoubtedly conduct a search for product reviews before making a purchase.
90% of individuals are more likely to take action after reading all of the product reviews that are presented below the product.
Only 31% of individuals will make an effort to make a purchase if the evaluations are positive. An urgent user-generated review can help you obtain more users than you now have. The ability to drive viewers and their useful reviews help to drive more consumers are never enough to generate traffic.
4. Content that is Listed
Contents with a heading are among the most searched because they mention a pre-defined range of things to provide a solution to this issue, advice to find some approaches, product services, and so on. As a result, it can be claimed that content that includes a list always has a big impact on the audience.
There is no way to go wrong with this type of information; you can just make a fantastic list of round numbers, odd numbers, and different forms of numbers. Typically, the content begins with a caption such as “10 kinds,” “10 methods,” “10 causes,” and so on.
5. Upload effective Video Content
Over 500 hours of video are uploaded to YouTube every minute, and consumers can’t get enough of it, eating more than a billion hours of entertainment every day. If video isn’t already a part of your content strategy, now is the time to find out how to incorporate it.
Because of the growing popularity of voice search and content formats like podcasts and internet radio, audio content has become an important part of the marketing mix. You should use structured data, succinct headlines, and descriptions to help people understand what the content is about when optimizing audio content for voice search. Google’s key worries concerning voice search in terms of search quality are related to smartphone compatibility. When a person uses their mobile phone to conduct a voice search, for example, it is not a pleasant user experience if the page to which they are sent is not mobile-friendly.
A podcast is a fantastic way to get your message out there, and you can get a lot of traffic by doing so. A podcast is simple to create and distribute, and many individuals listen to podcasting channels while exercising in the morning.
All you need are a pair of earphones and a little technological understanding. Podcasting will boost your SEO rankings and accelerate your growth rate.
Search engine optimization isn’t something you do at the conclusion of the writing process or to an image before publishing. From the very beginning of your content strategy’s development stages, how and where your audience will discover and connect with your various forms of content must be a significant concern.
- Is it time to redesign the website?
- Inquire about the role of SEO. Do you want to write content?
- Consider how you might improve it to meet your SEO strategy. Are you about to launch a new product?
Include SEO earlier in the planning process. Right now, SEO must be embedded in every part of the organization, beginning with the planning stages of any project or campaign.