August 10, 2022

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Top SEO Trends You Can’t Ignore in 2022

Google’s algorithms are constantly evolving and it keeps getting better over time. These breakthrough algorithm systems are built to recognize the most reliable and relevant information through the internet, and by 2022 we can expect SEO rankings to be more competitive and reliable. Along with that, we can also expect faster search results and high-quality content that would be extremely beneficial for internet users. 

To generate organic traffic to your web pages you first need to know the right ways to utilize your SEO trends and strategize them accordingly. In this blog, we are going to cover vital information about the latest SEO trends and ways how you can improve your SEO trends and strategy in 2022.

How will SEO be in 2022?

Search engine optimization trends are one of the finest and most effective ways to attract new customers to your website. Therefore, it is important to stay up to date with the latest SEO trends to ensure your content strategies are constructive and provide the desired results. We have to give the core five strategies of branding more attention while doing SEO.  In 2022 we can expect keyword searching to have more practical results. Since the implementation of voice search on mobile handsets and other devices, we look forward to more casual-conversation types of questions to be asked by internet users on search engines. 

Therefore, the appropriate use of keywords will help you get optimum results and can lead to more traffic on your website. Furthermore, adding pictures and videos can help your article get higher ranks on ranking lists and attract practical readers and writers to your website.

Latest SEO Trends with the future SEO trends

Below we have mentioned an imperative list of SEO trend practices that you must consider in order to improve your strategies and modify your organization. 

1. Multitask united model

Multitask united model (MUM) is an advanced artificial intelligence that helps in analyzing videos, images, and text within 75 different languages to provide users with accurate answers to their complex and multiple queries. It works on a T5 text-to-text framework which is almost a thousand times more powerful than the BERT and can unlock information in new ways. 

MUM is capable of understanding the user’s intent, feelings, context, and abstractions, from which it provides relevant answers and solutions that are unique to the users’ queries. To improve your ranking you can make use of structured data in your online content and prioritize original and long-form content that touches the pain points of the audience.

2. Mobile-first Indexing 

Mobile-first indexing is the process of categorizing the mobile version of the website above the desktop version in Google’s database. Since Google always prioritizes mobile-friendly web designs over desktop websites, it has become more important than ever to optimize your content for mobile devices. In addition, it is estimated that by 2025, nearly 75% of internet users will use only mobile devices to access information on the internet [Source].

To improve your customer experience on your website, you must ensure to make your website compatible and operational on almost all types of mobile devices. Refrain from using software that is not compatible with mobile devices such as Flash. Focus more on metadata, layouts, and content order on your website. Mobile screens are comparatively smaller than desktop screens, therefore you must ensure to exclude irrelevant content on your mobile-friendly websites.

3. Voice Search

Google uses Featured Snippets and BERT algorithm to optimize quick and relevant short answers in voice search results. Voice search is very intuitive and it is expected to be a game-changer SEO trend for 2022 [Source]. You can begin by adding appropriate keywords in your existing content, where you can provide short and relevant answers to the potential users’ questions. Nevertheless, you also make new content and take advice from marketing experts in order to upgrade your ranking and show up for your short answers like Featured Snippets.

4. Long content 

With the emergence of the passage indexing algorithm, Google ranks individual sections of words within the page of search results based on the user’s search query and irrespective of the content topic and the rest of the content in your web page. This way Google can serve quality, authoritative, and trustworthy search results to users within a fraction of a minute. 

You can use simple and readable blog content to demonstrate your expertise along with improving your ranking on search lists. Furthermore, you can also add in-depth and long-form information specifying your products and services to stand the best chances for organic growth.

5. Video features

The search engine giant’s recent announcement has given video marketing a whole new meaning. With the launch of two new structured data- Clip Markup and Seek markup you can create a positive impact on your SEO trends for 2022 and strategize them accordingly. Earlier key moment features were available only for videos uploaded on YouTube. However, with these two structured data, you can use key moment features for your video content irrespective of your video hosting platforms. 

Clip markup structured data is a manual feature where you have to manually inform Google about your video timestamp and label. On the other hand, seek markup structured data is an automated feature that automatically displays your video timestamp and labels on key moments of your video content. Having said that, seek markup is still a beta version and we can expect more distinct features to be added to this markup very soon.

The SEO trends that you need to avoid in 2022

Outdated SEO trends can create negative impacts on your business and decrease traffic drastically on your website. You must ensure to avoid following poor and ineffective SEO tactics in your 2022 SEO trends

Keyword Stuffing   

Earlier it was easy to dominate search lists using short and trendy keywords, however, situations have changed now and Google’s algorithm also has admittedly become complex and strict. Therefore, rather than stuffing multiple keywords in your web content, you can focus more on adding related long-tail keywords to each of your blog posts.

Let’s suppose if you are an SEO agency in Sydney, and want to redirect traffic to your homepage, then try the anchor “SEO Sydney” as a keyword only once or twice in the content and take a backlink from an anchor. In this way, you didn’t stuff the keywords and transferred the page juice and traffic to your page. Be careful, it should look relevant.

Further, you can also focus on adding keywords in your sub-heads or topics. This way you can develop beneficial content and need not worry about getting hit with a Google penalty or complex algorithm update in the long run.

Spam Comments

Blog comment sections are often valuable parts of your online content. It is an excellent way to interact with your potential readers and learn more about their interests and queries. However, having spam comments after every interactive session can be a huge letdown. This is a common promotional tactic used by many competitive industries to gain more traffic on their website. 

You must use advanced tools and techniques to get rid of such comments on your blog post. You can set up your site to manually approve comments from legitimate users, blacklist the misleading and spam account holders, and force users to insert their names and email addresses before posting any comments.

Underperforming UX

Google’s algorithm uses all sorts of data to rank your sites on search lists. If your site has huge bounce rates and users aren’t finding what they are looking for, then there is a possibility that your website might never make it to the ranking list of various search engines. In order to avoid these consequences, you must keep yourself updated with the latest SEO trends, ensure your website can be operated effortlessly on mobile devices, and consider taking help from marketing experts to bring dynamic changes to your web pages. 

Unnatural links 

Hidden links or unnatural links are the unethical methods used in gathering information about users without their knowledge. However, these links are different from the footer or sidebar links on your website. Google has implemented various tools to find out such misleading links and also has developed algorithms to eliminate the websites in the practice of such links. You can use Google tools to identify whether your website is free of hidden links or not. At times, hackers can add trading links to your websites and hack the whole system. You must ensure to do regular testing of your website to avoid such uncertainties.

Intrusive ads 

Intrusive ads can effectively block users’ screens and force them to another link in order to increase traffic to websites. These practices are more common on mobile devices to impede visitors and distract them from other websites. Google has started taking action against such websites. They are fined with heavy penalties and in extreme cases, the website is even banned from multiple search engines. In addition, even pop-ups can create some serious problems for your websites and affect your business largely. Dynamic Search Ads (DSAs) are another form of Google search ads that operate based on your website’s content to pick up unique searches carrying growth opportunities for your business.