Logos play an important role. They are difficult to create, but they are needed by any business and are the cornerstone of all good brands. Logos are also used for personal branding.
The logo has a visual nature, and this is its strength. According to research results, people’s perception of images is much better than text. Therefore, a good logo will help you convey to your audience what you are doing. As a result, you will be able to save time and money on business promotion.
The logo is the main visual element of the corporate brand. The corporate identity originates from it.
In the absence of a logo, your competitiveness cannot be high, because you will not be recognizable in the market. The logo is the face of the company.
The creation of a logo should grow organically from the answers to these questions, and not impose its solution to the problem with the help of graphical tools. The problems themselves should dictate the graphical solution. Unfortunately, this is often ignored or misinterpreted. This does not mean that you need to live by the principle of “the client is always right” and run to fulfill his every whim. Design thinking presupposes pronounced charisma and the ability to defend one’s own opinion.
Today, most entrepreneurs direct their resources to branding, where maximum attention is paid to the logo. I believe that in our modern times it is very rare to meet a business without a logo or trademark. After all, with the help of a logo, it is easier to recognize the right company among a huge number of similar ones.
For many, the dream logo is a visually flawless and aesthetic identity, which can be called “complex”. However, practice shows that the simpler the logo, the more successful and durable it is.
Unfortunately, there has never been such a client who would consider his business simple. The company’s products and services are complex by nature. People interact, natural evolution changes the internal culture, and society as a whole is constantly changing. The logo, however, should remain a clear identifier of the customer: it will be visible only for a moment, and it should remain in the memory of consumers for a long time. That’s why it’s important to use easily recognizable shapes.
Remember that the logo will also be constantly exposed, sometimes harshly, to production processes or the creative thought of the designer. A simple form will much more easily survive these influences from the outside, while a more complex form will not be able to.
1) Remember that a picture is worth a thousand words.
2)Use the empty space to highlight the logo.
3)Use geometric shapes.
4)Think about where the logo will be placed.
5)Remember that color is the key to a good logo design.
6)Use literal solutions for logos.
7) Remember the need to earn trust.
8)Create visual contrast with a color accent.
9) When creating a logo, it is not always necessary to discover America.
10) Still, don’t be afraid to rediscover something new!