3 Ways Web Hosting Affects Your Website Traffic, Engagement, and Profits
Web Hosting and Domain is an essential factors for the success of any website. Whereas web hosting, in the real sense, is the foundation on which year website is built and performed.
For instance, if you are searching for Web Hosting NZ, you should ensure that you have the right NZ website hosting plan and the best NZ web hosting provider to impact your website traffic, engagement, and profit generation positively.
However, the wrong one will have your business drastically.
This blog will briefly explore the three ways of web hosting that affect your website.
3 Ways Web Hosting Affects Your Website Traffic, Engagement, and Profits
- Website Speed
The speed of any website is the most critical factor in retaining visitors. A fast website provides a better customer experience, reduces bonus rates, and improves search engine ranking.
According to the research, more than 40% of website visitors will leave if it takes more than 3 seconds to load a website.
So as a beginner, especially when you have an eCommerce website, you can keep it from the priority list because even one second will lead to a $1.6 billion loss of sales each year in Amazon.
Thus while choosing the web hosting for the provider, you should check the server speed, location, and the type of server they use.
And make sure to optimize your website file, which includes compressing images, minifying code, and enabling caching to increase the website’s speed.
Undoubtedly, a fast website can lead you to higher traffic and longer engagement, ultimately leading to more profit.
- Website Security
There is no point in doing, maintaining, or building anything if, with one attack, everything will be flooded away. So without website security, you can’t protect the visitor’s personal information and stop hackers from assessing your website files.
When your website is attacked, no visitor can trust your website, and your search engine ranking is also down.
Moreover, your revenue will drastically drop-in hours if your security is breached. Also, you might let your customers’ data be stolen and misused due to breaching their data privacy.
So, while purchasing web hosting, one must check the security features and protocol to prevent hacking attempts and malware attacks. It can be in the form of regular software updates or security.
Thus, it is crucial to learn each detail of their data backup procedures from your web hosting company, including their safety.
- Uptime and Downtime
The other important aspect is uptime and downtime percentage. Uptime refers to the percentage of websites accessible to visitors and the times visitors want to access the website. In contrast, the downtime is exactly the opposite, which means the percentage when your website is unavailable to visitors.
Downtime is a significant negative influence that will lead to missing out on new traffic, visitors, sales, reputation, and other benefits. Here are some of the leading causes of downtime which your web hosting service provider should avoid are:
- DDoS (distributed denial of service) attacks
- not being constantly watched over by system administrators
- Lack of electricity
- Network devices failing
- Incorrect or poorly implemented configuration changes
Thus it is crucial to ensure that your web hosting provider has good uptime records and offers 99% or higher uptime. In addition, it will help you increase profits because there is so much competition for visitors and, ultimately, sales during conversion.
Conclusion
Choosing the best web hosting provider or web hosting in NZ helps your website flourish in every possible aspect.
Thus With the proper hosting infrastructure in place, your website can become a bustling hub of activity that attracts, engages, and delights visitors and also helps your website to the next level and achieve tremendous success online.