- Adult-content creator Karley Stokes is in the top 0.01% of OnlyFans earners.
- Last year, she started Karley’s Coaching to help other creators grow their businesses.
- The paid coaching includes access to a Telegram chat of more than 150 creators.
When OnlyFans announced earlier this year that it would limit porn on its platform, more than 50 of OnlyFans’ top creators got on an emergency
They immediately started to discuss other platforms and the benefits of each, as well as strategize about how to deal with fans. By the time the platform walked back the decision a few days later, the models had a number of backup plans.
The woman behind the group, Karley Stokes, wasn’t surprised about how quickly creators came together. Stokes is an OnlyFans coach who started Karley’s Coaching, a paid class and community of OnlyFans creators.
“The group chat is where we go any time any news comes,” Stokes told Insider. “Any time there is a policy change or change to terms and services.”
While OnlyFans continues to be a place where some creators can build lucrative careers — the company said creators have cumulatively earned over $5 billion on the platform since it was launched in 2016 — many still experience anxiety related to sudden changes to the terms of services, a perceived lack of support from the platform itself, and shifting rules from payment processors.
To manage these concerns, an informal infrastructure has sprung up around the platform. This includes communities, management companies, marketing experts, and coaches like Stokes.
Stokes started working in adult content in 2015 and joined OnlyFans in May 2019. By the end of 2020, she was in the 0.01% of creators in terms of monthly earnings, according to OnlyFans. As she rose to the top, she often found that newer creators would approach her, asking questions about how often to post, the best ways to market, and what type of messages to send. Stokes realized there was a need for formal coaching and community.
She launched Karley’s Coaching in October 2020. So far, 155 people have signed up for the class, which initially cost $2,000, but was discounted to $999 in August when OnlyFans announced its planned porn ban. She said she accepts a variety of payment methods, including Venmo, Zelle, and
The course includes a PDF in which Stokes details the ins and outs of how she runs her page, as well as periodic advice about how to run certain promotions or handle updates, and access to a Telegram group where creators can ask for tips or advice, network, and share stories.
“Networking can be your biggest key to success,” Stokes said, adding that her other top tips for creators include posting consistently and regularly answering messages.
Justine Jakobs, an OnlyFans creator and member of the group, said that networking has been the biggest benefit.
“Girls will help each other,” she told Insider of the group. “[Karley] is in there every day.”
While anyone can sign up for the class and join the chat, Stokes said it’s mainly for creators who have a basic understanding of OnlyFans but want to bring their pages to the next level.
That said, bad actors are not tolerated, she said. Stokes has had to remove creators from the chat, including one who shared information meant to be kept within the group.
“The coaching chat needs to be a safe place where they can talk about what’s going on without being afraid they would be outed to anybody,” Stokes said.
But she said the success stories she hears — creators closing on homes, growing their businesses, or gaining a large following — greatly outnumber the bad actors.
“Stories like that make me keep going as a coach,” Stokes said.