Local SEO should play an important role for all businesses, but often gets neglected. Many businesses tend to do the minimum and let the chips fall where they may. The truth is that improving your local SEO efforts could pay more dividends than any other online or offline marketing method you’re using. Having a strong local online presence could supply you with tons and tons of traffic without too much effort on your part. You do have to do the initial work and keep working at it, however. Let’s take a look at how to dominate local SEO for 2021.
Start with the Basics
First of all, you have to make sure that you have a Google My Business (GMB) profile. Contrary to what you may think, Google will not automatically list your business for you. You have to do this as it is the number one factor that will influence how your business is ranked. It’s also the equivalent of having your business in the phone book. It needs to be there, period.
The next thing you have to do is compare your contact information on your Google My Business profile with other places where it’s featured online, such as directories, review sites, and your website. This is very important as you don’t want to have incongruencies there. If Google is confused as to which one is your real address, you will lose points. So, you have to make sure that your name, address, and phone number are consistent across the board.
Work with a Local SEO Company
You absolutely have to work with someone who understands your local market. A lot of people will not have a problem outsourcing SEO overseas, but an overseas service will never be able to understand local cultural nuances and the area as well as a local company.
If you’re living in Northern Ireland, for instance, working with a company like https://www.wsidigitalweb.co.uk/seo-belfast-northern-ireland/ would be a perfect idea. They will be able to help you boost local brand mentions and understand what kind of content will make the people in your community tick among other things.
We just mentioned brand mentions. While you can work with a team that will help generate these for you, there are also things that you can do on your own to generate local brand mentions as well. This is one of the things that will do the most for your local listing and SEO in general.
One of the best ways to do so is by doing something good and noteworthy for the community. It could be donations or sponsorships. It could be holding a school contest or competition. Or it might be by offering free education to the people around you. Do enough good, and you will eventually get coverage and the brand mentions to go with it.
If you take these 3 simple steps, you will be able to improve your local SEO results. This will give you more visibility with the people closest to you, which could make all the difference.
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This release was published on openPR.