Promarketer Lays down 5 SEO Basics that Require No Technical Experience 2021-07-31

Did you know that organic search accounts for a third of traffic to all business websites. Put simply, this amount of traffic is much more than traffic that is generated from paid and social media advertising. The fact directly brings to the fore the importance of SEO, isn’t it? I have been working in the digital marketing domain half of my life. Trust me when I say that SEO is far from dead. In fact, its relevance has increased manifolds.

SEO Marketing

PR-Inside.com: 2021-07-31 12:08:03

Did you know that organic search accounts for a third of traffic to all business websites. Put simply, this amount of traffic is much more than traffic that is generated from paid and social media advertising. The fact directly brings to the fore the importance of SEO, isn’t it? I have been working in the digital marketing domain half of my life. Trust me when I say that SEO is far from dead. In fact, its relevance has increased manifolds.

If you are a business, you need to ramp up your SEO game, or risk lagging behind your competitors. For starters, getting familiar with the basics of SEO should be the right course of action. However, mastering it is no child’s play. It is not without reason that you have entire agencies dedicated to the task of optimising your business web page. On top of it, SEO practices are defined by their dynamic nature because the search engine algorithms are being updated all the time. But you don’t need to lose heart yet. There are indeed a couple of SEO tactics that can help you succeed in the present business scenario. The good news is that they don’t require much technical expertise on your part. Let’s get straight to them.

1. Links – The more links to your website you have, the more are its chances of ranking on top of Google’s search page. In the absence of sufficient links, nothing can prevent you from always staying at the bottom of this page. Backlinks are the gateway to gaining that top spot. If the number of links to your site diminishes, it directly impacts your rank.

links from authority websites are crucial because it makes Google trust your content. But how do you get this bond of trust. There are two ways of going about it.

· Publish an authentic case study

· Create testimonials for businesses that you have been connected with before.

2. Content is king – Content is a crucial ranking factor. It is because search engines like Google require you to generate content regularly to ascertain your activity status. Engaging content attracts more people to your page and it is in the content that you need to pay full attention to your keyword placement. Google keeps updating rules about using keywords in content. You can leverage this tactic by:

· Creating long form content – Such a content is more beneficial for users as it gives more knowledge regarding what they are looking for.

· Maintain diversity in your content – Post content in different forms like videos and infographics instead of just focussing on blogs and articles.

· Repurpose content that is old – Remember that Google loves content that is fresh. It means that you need to go back to the content pertaining to SEO that you wrote some years ago and modify it into something like an eye-catching infographic or a small eBook.

3. Your posts headline and meta description – Every person sees these two things about your page the moment they start searching for something related to your services. Consider it as an opportunity to make a great first impression on your audience. The meta description helps people to determine if what they need is there in your page or not. At this point of time, your audience engages with the brands in the form of CTR or click-through rate. It means how many people who clicked on a search result and the number of people who see it.

Now CTR is a big ranking factor. You can use it to your advantage by optimising meta descriptions and headlines. It is because if your meta descriptions and headlines aren’t appealing or engages the interest of the user, Google will immediately drop your ranking. It has been shown by studies that a long title, stretching up to 99 characters has a good click through rate.

Certain points that you need to keep in mind is to keep your focus keyword on your headline. It will immediately help Google to know what your article offers. A great idea is to make headlines that instantly catch people’s attention. There are some types of headlines that stimulate people to go ahead and read your post. But while you’re creating an engaging headline, make sure that it is truly expressing what your content is all about.

The bottom line is that you want your page to stay up on the Google, and for that your focus should be on creating content that truly delivers value.

4. UX or user experience – The way a user behaves when they are on your website is also something that Google closely watches. Remember that the whole job of this search engine is to satisfy people. If people do not find your site interesting or engaging, they will certainly leave it after a few moments. They will have a bad experience which will be noticed by Google and your ranking will automatically go down

What can you do to enhance user experience? Focus on building excellent content that is relevant to what your users are likely to search. Also ensure that your site has a good loading speed.

5. Mobile SEO – Increasingly, a greater number of people are preferring to check out websites on their mobiles, instead of PC. Mobile SEO means optimising your websites in a way that they give a great experience to users not only on their PCs, but on their smartphones as well.

Wondering how you can achieve this? First check how mobile friendly your website is by taking Google’s mobile friendly test. After that, spend some time in building a responsive website. You can easily view the design preferred by Google and rectify your errors.

Wendy Piersall rightly said, “Google only loves you, when everyone else loves you first.”. As you can see, these SEO tactics require practically no technical expertise at all. You can start implementing them right away to maximise your business outcomes.

ABOUT THE COMPANY

Pro Marketer is an SEO company in Toronto that guarantees efficiency and value at an affordable price. Each SEO professional in our company focuses on strategic implementations to help you achieve your goals faster.

Contact:

Arun Kirupa

Promarketer

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Ontario M1B 3J4, Canada

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