Top 10 Tips to Optimize Your Website for Higher Engagement and Conversions

content present on the website should be of high quality and unique, relevant, and trustworthy. Avoid thin content at all costs.

8. Coding is More than Just “Copy & Paste”

If you’re transferring a site to WordPress check the DOCTYPE used and ensure that it is cross-browser and cross-platform compatible.

9. Site Should Have Structured Data Where Applicable

Schema is key to obtaining rich snippets on Google.

Even if your site does not lend itself well to specific structured data elements, there are ways to add structured markup anyway. First, performing an entity audit is useful for finding what your site is doing already.

If nothing, you can correct this inequity by adding schema markup to things like:

  • Navigation.
  • Logo.
  • Phone number.
  • Certain content elements are standard on every website.

10. Site Should Have XML Sitemap

Having an XML sitemap makes it much easier for search engines to crawl your website.

Things like 4xx and 5xx errors in the sitemap, non-canonical URLs in the sitemap, blocked pages in the sitemap, sitemaps that are too large, and other issues should be looked at to gauge how the sitemap impacts the quality of a website.

Wrapping Things Up

Website owners should also ensure that the website landing pages are optimized, the website has an error-free robots.txt file, the website has a responsive design with an ideal loading time of less than 2s, and should have excessive dynamic URLs throughout. 

The above techniques will optimize your website for higher visibility, engagement & conversions.